29 Days – $29 Donations – $29,000 Fundraising Goal
Honour the legacy of fallen Calgary Police Service Const. John Petropoulos by taking The 29-Day Challenge.
WHAT IS THE 29-DAY CHALLENGE?
The 29-Day Challenge is a fundraising campaign in support of the John Petropoulos Memorial Fund (JPMF). It kicks off on Sept. 29th, 2012, lasts 29 days and encourages people to donate $29 to the JPMF. The fundraising goal is $29,000.
WHERE DOES YOUR $29 DONATION GO?
Each $29 donation will go directly towards paying for professional speakers to deliver a one-hour safety presentation to a company, organization, association, school, conference, trade show or community event.
If you’d like to know exactly which presentation your donation is supporting, we will let you know. We can let you know which group is hearing the safety presentation, what day it’s happening and where it’s happening – and you can take pride in knowing that you helped make conditions safer for first responders and workers across Alberta.
The ultimate goal is to raise $29,000 for our Safety Presentation Program, which delivers safety messages across the province. These presentations make an impact and result in safer workplaces for everyone, including emergency responders.
WHY 29?
Const. John Petropoulos passed away in the line of duty on Sept. 29th, 2000 while searching an unsafe workplace for a break-and-enter suspect. This is the 12th anniversary of his death.
HOW CAN YOU MAKE A DONATION?
That’s easy! Just go to CanadaHelps and type in “JPMF” for the charity – then make a one-time $29 donation. If you’d like us to provide you with information about which safety presentation you’re supporting, be sure to include your contact information and a message saying you want to find out more about the progress of your contribution.
If you don’t want to donate online, you can learn more about your donation options on our website. Or you can mail a cheque – made out to the “John Petropoulos Memorial Fund” – to #347, 440 – 10816 Macleod Trail SE, Calgary, Alberta, Canada, T2J 5N8.
ARE THERE OTHER GOALS INVOLVED IN THE FUNDRAISING CAMPAIGN?
Yes, there are several 29-themed goals that are part of the campaign, including:
- Urging people to email 29 friends about The 29-Day Challenge
- Having more than 29 people “share” details of the campaign on Facebook
- Getting 290 people to “Like” our Facebook page
- Seeing 29 people display The 29-Day Challenge image as their Facebook cover photo
- Gaining 290 more followers on Twitter
- Challenging more than 29 people to retweet details of the campaign on Twitter
- Seeing the hashtag #29daychallenge more than 29 times on Twitter
- Booking 29 safety presentations across Alberta over the course of the campaign
- Receiving orders for 29 Put Yourself in Our Boots DVDs during the challenge
- Reaching 290 views for all of our PSAs on YouTube
- Having 2,900 views of our Safety Video on YouTube
- Attracting 29 new volunteers during the campaign
- Hearing back from 29 first responders about the impact of our work
But the ultimate goal of raising $29,000 means we need 1,000 individual donations of $29 by Oct. 27th. So, please, help us out. Take The 29-Day Challenge and after you make a $29 donation, let 29 others know to do the same. Help protect those who protect you!
